9 September 2025, 10AM PT at Cupertino, CA.
Apple launched the iPhone 17 Series, introduced a new model the iPhone Air, launched the AirPods Pro3, Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3 and iOS 26 stable release.
The iPhone 17 Series
The iPhone 17 Series brings massive upgrades over iPhone 16 Series. To start with the base model, iPhone 17 gets the 120Hz ProMotion Display, an upgraded 48MP Main and 48MP UltraWide and a very useful center stage front camera which uses a square image sensor over the traditional rectangular 4:3 one making it have a wider frame without having to switch to landscape mode. All the iPhone models have a 7 layer anti-reflective coating for better visibility.
It is powered by the Apple A19 chipset, based on TSMC 3nm process. The chipset brings notable upgrades over the Apple A18 used in iPhone 16.
The display has now a 3000 nits peak outdoor brightness, and an anit reflective coating. The bezels are even thinner making it now a 6.3″ display.
Next up is the iPhone Air, a new model, replacing the Plus model.
The iPhone Air is a thin and light iPhone, which is only 5.6mm thick and 165g in weight. The paradox is, it has the Apple A19 Pro in it.
Now, for being thin, It had made some sacrifices. It has a single 48MP rear camera, a 24MP center stage front camera (crops to 18MP when taking wide frame) and a smaller battery , means It might not last a whole day, but Apple claims otherwise.
here is the summery of iPhone Air:
Now, the iPhone 17 Pro and iPhone 17 Pro Max, both are pretty same except the iPhone 17 Pro Max is larger, as a result has a larger battery, larger display.
The iPhone 17 Pro models come in 3 colours, Silver, a bold cosmic orange and deep blue.
It is powered by the Apple A19 Pro chipset, which has neural accelerator.
The iPhone 17 Pro models support dual video, form rear and front cameras, ProRes RAW, ProRes Log, Dolby Vision HDR
The cameras are as follows:
A 48MP Main, a 48MP UltraWide and a 48MP 4x Telephoto, which has a 56% larger sensor compared to iPhone 15 Pro.
The e-SIM only varients have 7% more battery than the models with physical SIM Card slot.
The iPhone 17 Pro has an aluminium body and for the first time, a vapour chamber.
The iPhone 17 Pro in a nutshell:
Pricing of iPhone 17 Series
All iPhone 17 Series and iPhone Air models start at 256GB storage.
The iPhone 17 costs, $799; The iPhone Air costs $999; The iPhone 17 Pro costs $1099 and the iPhone 17 Pro Max costs $1199 and there is a 2TB variant of iPhone 17 Pro Max for $1999.
The above prices are for the US.
The Indian prices are as follows:
iPhone 17
- 256GB: ₹82,900
- 512GB: ₹1,02,900
iPhone 17 Pro
- 256GB: ₹1,34,900
- 512GB: ₹1,54,900
- 1TB: ₹1,74,900
iPhone 17 Pro Max
- 256GB: ₹1,49,900
- 512GB: ₹1,69,900
- 1TB: ₹1,89,900
- 2TB: ₹2,29,900
iPhone Air
- 256GB: ₹1,19,900
- 512GB: ₹1,39,900
- 1TB: ₹1,59,900
Now lets move to th AirPods Pro3.
The AirPods Pro 3 finally bring an upgrade from the AirPods Pro2. The new tips have foam in them, the ANC is 2x better and battery is also better. They are now IP57 rated and support live transation. They also have a heart rate sensor.
The cost the same $249!
Now to the Apple Watch.
The Apple Watch Series 11:
This is the Apple Watch Series 11,
Very colourful. It is the thinnest Apple Watch, with a battery which will finally last all day, and it supports 5G and fats charging; it comes in 4 colours but there are a lot of bands of course.
The Apple Watch Series 11 in summery:
Then comes the Apple Watch SE 3:
it got some minor upgrades like a new chip, 5G support.Always on Display etc.
And then we have the Ultra, the Apple Watch Ultra 3:
It supports satellite communication, has 42 hours battery life, 5G support, larger display, faster charging and 1Hz Always-on refresh.
And, that’s all what Apple launched yesterday.
